On Apple’s iPhone store credit

September 6, 2007

As everyone interested knows by now, Steve Jobs posted an open letter promising a $100 store credit to anyone who bought an iPhone at its original purchase prices of $499 and $599.

Classy move by Apple, but I still maintain that the company had no legal, moral, or ethical obligation to do this. It’s clearly a smart move from a PR standpoint; they don’t want the backlash from early adopters to start getting mass-media coverage and distract from their new product rollout. What’s a shame is that so many early adopters threatened to create that backlash. Do everyone a favor and sit out the next time a new product is released.